As a brand, re:cinq is the antidote to greenwashing, embellished sustainability reporting and ineffective ‘green’ software engineering. Its main purpose is to provoke thought and push the inquiry of assumptions. Because greenwashing is spearheaded by false claims, we will use ‘actually*’ to point out where re:cinq makes the difference or has expertise and models that can back up claims.
Tone of voice
As re:cinq is in the business of factual work in an industry where dishonest work is being done, credibility, clarity and consistency is essential. The tone of voice is one of the tools we used for this consistency. The tone of voice will also guide the visual language. The tone of voice is the attitude of the brand. The state of mind. The rhythm.