Beyond Looks

is a beauty bar that will make you think differently about yourself

Client

BEYOND LOOKS
Industry

BEAUTY
Services

WEBSITE DESIGN AND DEVELOPMENT

BRANDING

Objective

What’s missing in this competitive real estate market? How do we want people to visualize our brand? Wich tools and platforms will we need to reach the right people? To start things of this, and a ton of other questions had to be answered. We went for a ground-up approach in strategy to go for uwaankoop/uwverkoop – makelaars. Starting with why they offer the service and ending with what defines good service.

People choose for people not companies. This they stand for. But on the other hand they needed an agency to develop a platform and a strategy which aligns with their high ambitions to take over the market in the coming couple of years. This middle ground is where we found the sweet spot. We took their company philosophy and mixed it with what we think the end-user so deeply desires in a housing market where the demand extremely high.

Solution

Logics

Despite the fact that the emphasis is on the visual component of the project, the content presentation logic was initially thought out. Starting from the main page, we get the most complete information about the company. If necessary, it is possible to go to a separate site of the object. Despite the fact that the emphasis is on the visual component of the project, the content presentation logic was initially thought out. Starting from the main page, we get the most complete information about the company. If necessary, it is possible to go to a separate site of the object.

Other pages

Each page and each resolution of the site is unique, and their presentation is carefully thought out. Each page and each resolution of the site is unique, and their presentation is carefully thought out.

Animations

Light and smooth, but at the same time non-standard animation is an excellent addition to all the emotions that the visual execution of the project evokes. Light and smooth, but at the same time non-standard animation is an excellent addition to all the emotions that the visual execution of the project evokes.

Visit website

beyondlooks.nl

Client

BEYOND LOOKS
Industry

BEAUTY
Services

WEBSITE DESIGN AND DEVELOPMENT

BRANDING

Strategie

Beyond looks, een krachtige en heldere merknaam. Deze nieuwe schoonheid salon kwam bij ons terecht omdat ze iets unieks wilde. Een merk dat connect met zowel uiterlijke als innerlijke schoonheid. Een merk dat je prikkelt jezelf te zijn en voor jezelf te zorgen. Met een new-age glamour doelgroep hebben wij voor een abstract maar toch veel sprekend logo gekozen .

Samen creërde wij een merk dat staat voor echte diversiteit, zelf liefde. Gericht op eindklanten die loyaal zijn aan een een merk omdat ze die loyaliteit ook terug krijgen in de service en kwaliteit. Liever wat meer betalen voor een ongekende ervaring, dan goedkoop met spijt achteraf. You deserve the care. Gun het jezelf. Kies voor jezelf. Go beyond the looks..

main logo

alternative logo

Font en Kleurenpalet

De gekozen fonts zijn speels en minimalistisch. Dit voor een gezonde combi aan sterk design en uitgebreide info over behandelingen.

Als aanvulling hebben de kleuren hetzelfde doel. een palet met 4 zachte unieke kleuren, gecombineerd met felle gele titels. Perfect combo!

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Inter

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Business card

We looked at what this market needs, what will make this brand different and how can we trigger a safe, result-orientated but still service-minded brand identity. We looked at what this market needs, what will make this brand different and how can we trigger a safe, result-orientated but still service-minded brand identity.

For the colors, we used a vibrant but still recognizable pallet. Copy with a playful font combined with copywriting that speaks to the consumer rather than the provided service. For the colors, we used a vibrant but still recognizable pallet. Copy with a playful font combined with copywriting that speaks to the consumer rather than the provided service.