Flamboyant Floors

high-quality floor coverings from leading European brands
  • Client

    FLAMBOYANT FLOORS

  • Industry

    E-COMMERCE

  • Services

    WEBSITE DESIGN AND DEVELOPMENT

    BRANDING

Strategy

What’s missing in this competitive real estate market? How do we want people to visualize our brand? Wich tools and platforms will we need to reach the right people? To start things of this, and a ton of other questions had to be answered. We went for a ground-up approach in strategy to go for uwaankoop/uwverkoop – makelaars. Starting with why they offer the service and ending with what defines good service.

People choose for people not companies. This they stand for. But on the other hand they needed an agency to develop a platform and a strategy which aligns with their high ambitions to take over the market in the coming couple of years. This middle ground is where we found the sweet spot. We took their company philosophy and mixed it with what we think the end-user so deeply desires in a housing market where the demand extremely high.

Solution

People choose for people not companies. This they stand for. But on the other hand they needed an agency to develop a platform and a strategy which aligns with their high ambitions to take over the market in the coming couple of years. This middle ground is where we found the sweet spot. We took their company philosophy and mixed it with what we think the end-user so deeply desires in a housing market where the demand extremely high.

Logics

Despite the fact that the emphasis is on the visual component of the project, the content presentation logic was initially thought out. Starting from the main page, we get the most complete information about the company. If necessary, it is possible to go to a separate site of the object. Despite the fact that the emphasis is on the visual component of the project, the content presentation logic was initially thought out. Starting from the main page, we get the most complete information about the company. If necessary, it is possible to go to a separate site of the object.

Visit website

flamboyantfloors.nl
  • Client

    FLAMBOYANT FLOORS

  • Industry

    E-COMMERCE

  • Services

    WEBSITE DESIGN AND DEVELOPMENT

    BRANDING

Logo

What’s missing in this competitive real estate market? How do we want people to visualize our brand? Wich tools and platforms will we need to reach the right people? To start things of this, and a ton of other questions had to be answered. We went for a ground-up approach in strategy to go for uwaankoop/uwverkoop – makelaars. Starting with why they offer the service and ending with what defines good service.

Colors

People choose for people not companies. This they stand for. But on the other hand they needed an agency to develop a platform and a strategy which aligns with their high ambitions to take over the market in the coming couple of years. This middle ground is where we found the sweet spot. We took their company philosophy and mixed it with what we think the end-user so deeply desires in a housing market where the demand extremely high.

Typography

We looked at what this market needs, what will make this brand different and how can we trigger a safe, result-orientated but still service-minded brand identity.

For the colors, we used a vibrant but still recognizable pallet. Copy with a playful font combined with copywriting that speaks to the consumer rather than the provided service.

Song Myung

Song Myung Regular

Volkhov Regular

46 / 71 /79

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Work Sans

Paragraph Text

Work Sans Regular / Medium

16 / 18 / 22

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

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flamboyantfloors.nl

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