Lijfstyles
e-commerce
WEBSITE DESIGN AND DEVELOPMENT
CONTENT
Every woman deserves to shine. Our goal was to create a shopping experience, which understands this desire. A smooth, buttery webshop but also a visual experience that invites you to explore and sparks the emotion of self-love and self-care.
Working with complete new brand, gave us the opportunity to be creative explorers and built the website as we see fit. You surely can feel the MARSS identity in this one!
Love at first sight. That’s what we’re going for. During our first design meeting, it was very clear we should go for a romantic shopping experience. A warm but simple design. Not solely focused on the products but also on the models wearing the shapewear. The story behind the brand and the vision it’s trying to communicate to the end-user. You judge… Did we nail it?
Even though we have a great story to tell with this particular brand. Logic UX/UI is the number one reason a customer will enjoy or frustrate himself over the time spend on your website. One example is that a quick shop button brings that perfect balance between wanting to read a story behind a brand and being one click away from seeing all products the site has to offer.
Lijfstyles
e-commerce
WEBSITE DESIGN AND DEVELOPMENT
CONTENT
By far this was one of our most ambitious projects to date. Content strategy, Casting, Content Creation, Creative Directing. We went all out on this project. The strategy relied on creating a picture that’s not perfect, but still one you will fall in love with.
We had almost 500+ models reply to our casting post and decided to go for a mixture of experienced fashion models and inexperienced models, to create a raw contrast between industry beauty and real-life beauty.
We cannot give enough praise to the models and team of creatives who worked on this. The result is a stunning, romantic vibe. When starting a new brand make sure your content creation and creative direction are solid and authentic. It makes your brand stand out, and gives it a headstart on the competition. Authenticity equals results! Check for yourself…
All content was shot on one of our own MARSS locations in Amsterdam. There is not much to tell you here, but rather just to show you the amazing process through this sneak peek.
